G’day, I’m Shane, self-confessed a Diesel Clothing addict! Some would say a little obsessed with an Italian Brand.
In 1978, the name Diesel was the seed of an idea. The word meant the same all over the world it also stood for energy. To this Renzo Rosso added his own dreams and aspirations. A passion for denim, a hint of rock and roll, a dose of science fiction and a large pinch of humour. He realised that fashion was about far more than making clothes it was about creating an entertaining universe.
Diesel grew from one man’s dream to a global cult whose fans feel part of the brand. It has translated effortlessly into the consumer-led world of the 21st century.